The challenge with redesigning the site for Mitsubishi Chemical Carbon Fiber and Composites: how do you make materials like carbon fiber look cool and communicate function? Similar to another project I worked on years ago, it wasn’t about the material as much as it was about the application. I learned that the materials they produced went into making some really neat things like rockets, planes, bikes, and more. That was my jumping-off point (no pun intended) and I ended up creating one of my favorite designs to date.